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About Us

Valley West Financial Insurance Services is a family-owned, independent insurance agency proudly serving our community since 1990.

With three generations of family heritage behind us, we continue a tradition built on trust, integrity, and personalized service. Our agents have been part of the Valley West team for over 20 years, providing our clients with unmatched consistency, experience, and dedicated personal service.

We are committed to delivering high-quality insurance solutions at competitive rates, backed by service you can truly rely on. Whether you’re seeking auto, home, business, or specialty coverage, our experienced agents work closely with you to design protection tailored to your unique needs. We carefully select the insurance carriers we represent to ensure you receive exceptional coverage, value, and claims support.

Our ultimate goal is to build lasting relationships and serve as a trusted resource for you and your family for years to come.

Who We Are Today

Valley West Financial Insurance Services is a family-owned independent insurance agency proudly serving Southern California for over 30 years. Today, Valley West is led by President Genevieve Haroldson and a management team that includes her mother, Julie Johnson, her brother, Robert Spencer, and long-tenured professionals who have been with our agency for more than 20 years. Together, they provide clients with unmatched consistency, insight, and personal service.

Our Story

Valley West was founded in 1990 by Gini Sosa Marquardt, whose career in insurance began in 1975.   After years of industry experience and leadership within Far West Financial Insurance Services, Gini acquired the insurance division during the savings and loan crisis of the late 1980s—laying the foundation for what would become Valley West Financial Insurance Services.  

While Gini is no longer involved in day-to-day operations, she has full confidence in the leadership of her granddaughter, Genevieve Haroldson, and in the agency’s ongoing commitment to integrity, client advocacy, and long-term relationships.

Genevieve Haroldson headshot

Genevieve Haroldson

President

Julie Johnson

Manager

Robert Spencer headshot

Robert Spencer

Office Manager

Lupe Gonzalez headshot

Lupe Gonzalez

Supervisor

Aime Gutierrez headshot

Aime Gutierrez

Insurance Agent

Maria Cervantes

Insurance Agent

Nancy Cruz headshot

Nancy Cruz

Escrow Clerk